Common Branding Mistakes to Avoid
(Part 10 of 10)
These are some common branding mistakes made by many, but should be avoided at all times.
Mistakes are part of life. We all make them and if you’re pushing your limits and trying hard to learn and grow, you’re going to make mistakes… maybe more than the average person who isn’t taking big risks. The good news is that as long as you keep your branding goals in mind and you stay organized, branding mistakes won’t happen (or at least not near as often as in the beginning). That being said, it makes good sense to be aware of the common branding mistakes so you know what to look out for.
Not Staying True to Your Brand Guidelines
Your brand should permeate everything that you do. It should be part of your email marketing, customer service, website layout and design, social media interactions and every single communication or interaction you have with customers or prospects. Make sure that your brand is considered when you create your marketing materials, content, customer service feedback and in any other interaction with your audience.
It’s easy to get carried away with your brand. However, the simpler your message, the easier it will be for your audience to get it, believe it, trust it and engage with it. If your branding is overly complicated, you may confuse your audience. Clean and simple elements are most memorable. The Nike swish is a perfect example of simplicity.
Not Being Specific
Simple doesn’t mean vague. Make sure that your branding is specific and clear. Generic branding isn’t memorable. Strive to make sure your branding is clear including your logo, tagline and any relevant imagery.
It’s also a good idea to track your brand to see how others perceive it from their viewpoint. Maintain systems that ensure you consistently communicate your brand. And when you do decide to make changes to your brand, make them slowly and deliberately. Re-branding your business is risky, but it can be done if approached strategically.
Of course, on the other hand, you can avoid having to re-brand completely if you take the time to create a thoughtful and powerful brand from the beginning. Once you have a brand definition and you’ve created the right framework for your brand, you can begin to set goals and market your brand.
To your hugely prosperous success!
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