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The 4 Different Types of Content and How to Use Each One

4 Types of Content

There are basically four kinds of content on the internet: text, graphics, audio and video.

Each has its own benefits and drawbacks, and each one appeals to different types of audiences. So how do you know which one to choose?

Well, here’s my overview of each kind of content and when they should be used…

Text-Based Content

This is by far the most common type of content on the internet. Just about every webpage you visit is based on text content.

One of the biggest benefits of text-based content is that it’s very search engine friendly. If not configured correctly, search engines won’t understand the context of a video or audio, but they do understand text.

In other words, if you’re running text-based content you stand a good chance of ranking higher.

It also requires less preparation to create text content. You don’t need microphones, video equipment, or expensive video or audio editing programs. All you need to do is type.

Types of Content - GraphicsGraphic-Based Content

The main type of graphic-based content online is images and infographics. An image might include some text, but infographics are essentially graphics that contain information in and of themselves.

One of the biggest benefits of infographics is that it’s often more entertaining and informative than just text or a simple graphic.

For example, if you’re illustrating the history of a war, it’s much more alive to actually have graphics demonstrate the history than just to describe it in words.


Audio content has really taken off since the iPod became popular.

In the past, audio content had to be consumed in cassette or CD format. That was both expensive and quite a hassle, and it wasn’t as popular a format.

But today, people listen to audios everywhere they go. In the car, on the bus, while walking, at lunch, etc. It saves time and is extremely convenient. Audio content works very well for many businesses.


Types of Content - VideoVideo content is one of the most dynamic methods of distributing content on the internet. You can use funny content, informational content, interesting content, high tech content, and even personal content – just about anything of interest makes a great video.

If edited properly, video content has some of the strongest “sharing” capabilities. For example, it’s very easy to share video content with friends on lots of social media sites.

On another note, a video has a much higher chance of going viral than say an audio podcast.

The downside to video is that it does take more effort to produce. You have to shoot the video, edit the video, and finally, render the video. The whole process could take many hours or even days, instead of the typical 30 minutes to write and post an article.

So which content format is right for you and your business? It really depends on what kind of content you’re capable of creating and your type of audience. Of course, the best way to find out is to try all four types of content and test which one(s) works best for your business.

And if you find you need any help in developing and posting your content, just contact us today! We’d love to help you with your content marketing.

To your online success,
Carmen “Carm” Wisenbaker
WordPress Webmaster & Master Certified SEO Expert

Read more articles of interest here…

Find a list of our articles about content marketing here!

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