If you’ve just started blogging or if you’ve been blogging for a short time and are not getting the results you expected, it might be that you are making some of the mistakes most often made by new bloggers. I get asked all the time how I developed my blog and my client’s blogs to garner such high traffic, and here are my top 5 reasons I’ve noted that tend to stifle a blog’s growth.
And, they are…
1. Diving in too quickly (rather than wading in):
Many bloggers are so anxious to get started that they dive in too quickly, rather than wade in slowly. This is especially so when entering a new arena such as the ‘blogosphere.’
Consider these things before you start your Blog:
First, find a focus… one that reflects what you know, what interests you and what you enjoy talking and writing about. No topics are out of bounds: politics, religion, science, comedy, exercise, diet, diseases, etc.
Next, take a look at other blogs: note the colors, graphics and layouts to get an idea of what appeals to you. Also note that some bloggers write lengthy posts, while others are brief and to the point… this is a personal style you get to choose.
Then, consider where to host your blog. If you choose one that is free, remember, they may not offer all the features of those that charge a small fee. Do choose carefully, because once you’ve established your blog and have a few regular readers, changing your URL address could lose them, permanently.
Lastly, when naming your blog, choosing whether to use your real name (or not) will depend on many factors, such as your stance on controversial issues and how publicly you want to be identified with your opinions.
2. Having unrealistic expectations:
If you start blogging expecting instant results: a large readership and lots of comments, you may be very disappointed. There are tens of thousands of blogs online all vying for the same audience. Patience and tenacity are essential on your part. If you write well, find a unique niche to fill, have appealing titles for your posts and “tirelessly” promote your blog, the readership and comments (some of which will be complimentary) will come.
3. Losing focus:
When you started your blog you had a particular reason for doing so; it might have been to express your views on a topic or it might have been to just communicate with a close circle of friends about your daily activities. Readers that come to your blog will either be interested in your topic or not, and will either like your style or not – simple as that. And, if they like your topic and style, they might leave a comment and then come back later. So, once you’ve established a topic and style for your blog; don’t change anything. To do so would basically be starting all over.
Quick Note: If you have other topics you’d like to cover, but topics that don’t fit your current blog, just start another blog. Keep in mind, however, each blog should be devoted to a particular topic and under a different name and identity.
There are some really great bloggers out there and as you surf through blogs you might find one who said something that resonated with you that you would like to post on your blog. But, DON’T just copy and paste someone else’s words on your blog without giving them credit. If you decide to write about the same topic, write it in your own words, adding your own thoughts and feelings, and then be gracious enough to mention where you got the idea and provide a link.
5. Ignoring the reader:
Some of your readers will leave comments; some will agree with you and some may even praise your insights. However, some will pick a point you’ve made and leave criticism. People leave comments on other’s blogs for the same reason they themselves blog, to exchange ideas and express their points of view. Always respond to your readers’ comments; thank them for reading and taking the time to comment (even the severe critics) and then respond, as appropriate, to their comment. If you ignore the comments your readers post, they may end up ignoring your blog, too.
Well, that’s it for my simple list and by following these few steps, you will be enjoying your blogging experience in no time!
To your amazing blogging results,
Carmen, The Publicity Diva
And, if you would like an expert to help you with your blogging tasks, contact me at Carmen@penworth.com or give me a call at (281) 404-5019!