Each initial contact we make with a prospective customer can make or break not only that sale, but potentially dozens more.
We’ve all seen it. In the movie, Pretty Woman, Julia Roberts is shopping on Rodeo Drive. She’s dressed in her “professional” gear when she gets that infamous attitude from the saleswomen. And of course, we’re all cheering when she stops back by in her newly purchased couture, arms laden with shopping bags and delivers everyone’s favorite line of all time. “You work on commission right? Big mistake, big!”
We all love to watch that scene and understand how Julia must have felt. In today’s world, there seems to be a real lack of customer service, and sad to say, this type of attitude exists quite often. The minute you walk into a store, you’re judged as to what kind of customer they believe you to be.
The problem doesn’t lie in that initial judgment (even though it’s most likely completely wrong!). The problem is born the minute others act based on that initial opinion.
The single most powerful sales and marketing tool we have is word of mouth from past and current clientele. By the same token, the fastest way to lose business is for one person to have a negative experience with your company. If that happens, you’ve not only lost that person’s business, but anyone they happen to talk to while they’re still upset, and anyone that person talks to, and so on and so on.
So what lesson can we learn from everyone’s favorite “working girl’s” shopping experience? Every person you come in contact with is a potential sale. And every potential sale is a potential increase in your company’s profits.
It’s really that simple, but from my personal experience as a customer, most salespeople don’t seem to get it! Every customer wants to feel appreciated for spending money on your product. They don’t want to feel as if you’re looking down on them, and they certainly don’t want to feel as if they’re interrupting your day of leaning against the wall looking bored.
If you ask me, projecting an air of self-importance is the single easiest way to fail at any type of sales. So, the next time you encounter a potential customer, try to remember that silver screen moment with Julia and try to decide if you want to be those women that everyone in the theater is booing, or the wonderful people who make her feel like a princess!
So, go forth and prosper in all that you do!
Signing off… until next time,
WordPress Webmaster, Master Certified Optimization Expert, Certified Social Media Expert