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Customer Service is a Huge Deal!

Each initial contact we make with a prospective customer can make or break not only that sale, but potentially dozens more. We’ve all seen it. In the movie, Pretty Woman, Julia Roberts is shopping on Rodeo Drive. She’s dressed in her “professional” gear when she gets...

New Services Being Offered for Business Owners!

Announcing: New Services Being Offered by Penworth.com for Business Owners! Carmen Wisenbaker, owner of Penworth.com, is now offering Advisory Board Consultations for business owners. The consultations provide business owners the expertise of a webmaster, marketing,...

Using Color in Your Business #4

Using Color in Your Business #4: this week’s colors are pink, gold, and silver. Next week I’ll post the last of the colors, which covers the neutrals! Cheers! Pink is a non-threatening color that inspires compassion and nurturing. It’s most often...

Using Color in Your Business: 3

Using Color in Your Business: 3 This week I’m featuring the colors indigo, purple, and magenta. I’ll post more colors next week! Cheers! Indigo is a powerful, strong color that conveys integrity and sincerity. It is associated with structure and rituals....

Using Color in Business #2

Using Color in Your Business – Series 2 This week I’m featuring the colors green, turquoise, and blue. More colors to come next week! Green is affiliated with nature, health and healing. It creates emotional balance and inspires compassion. Turquoise...

How long does it take for a customer to buy?

INFOGRAPHIC: 88UHZYM9YNSF When I was teaching one of my Marketing classes, I developed this “buying cycle info-graphic” of the buying habits of shoppers in a handout. Since the attendees showed so much interest, I thought I would share this with all of...