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How Facebook Ranks Your Page Posts

How your page posts are ranked on Facebook. Facebook’s algorithms decide what you see in your newsfeed (and what other’s see in their newsfeeds, as well). They are based on several factors, including (but not limited to): Timeliness. The older the post,...

How Often Should You Tweet?

Okay. So you think if you hear of one more social network, you’ll scream? Maybe you aren’t the type of person who likes to be online or connected all the time. But consider this: If there was a free way to reach potential clients or customers around the...

Leveraging Social Media to Spread the Word

Leveraging Social Media to Spread the Word Social media has certainly gained lots of strength in the marketing arena lately. And chances are you’re already using social media to market your business and keep up with friends. However, you might not be leveraging...

Is Envy in Your Social Circles a Bad Thing?

A new study finds that social media sites can often make you envious. Psychologists are now saying social media sites have become huge sources of modern envy. A study published by researchers in the journal PLOS ONE found that the more people used Facebook, the less...

Guidelines for Using Social Media in Your Marketing Plan

Guidelines for Using Social Media for Marketing Social media marketing is one of the most powerful tools a business owner can use today. It allows you to connect with your audience, engage and build a community, and learn more about your audience in order to better...

Presenting Yourself Professionally on LinkedIn

Building a Great Image on LinkedIn! Using LinkedIn for business is a very effective way to find new customers, partners and connections. But, using it incorrectly could result in missing out on a lot of great opportunities. Below, I’ve listed some common steps that...