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The Psychology behind Choosing the Right Colors for Your Website

Did you know that simply changing the color of your copy and graphics can change your conversions and sales? It’s true. Color has the power to affect our emotions. This means choosing the right colors for your website is not just a black-and-white decision.

Website Color Choices

Matching Your Niche to the Right Color.

You want your website to match your niche and audience, right? Some categories lend themselves to certain colors. For example, if yours is a website about love and romance you might want to use red or purple colors on your site. These colors match perfectly with that type of industry.

Below I’ve listed some of the most common colors used and what type of emotion they invoke in people. Take a look to see which one would match best with your site.

1. RED – Red colors are generally associated with love, passion, romance, danger, excitement, action, and adventure. Red is also a great color if you want to grab someone’s attention. It’s often used in the headline on a sales page or in the main logo design. Studies have shown that it typically generates a higher conversion rate than other colors.

2. BLUE – Blue represents calmness and is often used to exhibit a professional image. It’s associated with trustworthiness and success. It’s a symbol of water, purity, and cleanliness.

3. GREEN – Green represents money. It also represents sustainable living, health, and nature. Green is another calming color that symbolizes life.

4. ORANGE – Orange tends to evoke creativity, celebration and fun.

5. PURPLE – Purple stands for passion. It associates well with royalty, luxury and fantasy.

6. WHITE – White is clean. It is simple, innocent and blends well with all the other colors.

7. YELLOW –  Yellow can be real tricky on websites. It can cause people to feel irritated or anxious. However, using the right shade can also represent playfulness and fun. In fact, many people associate pale yellow with youth.

8. PINK – Pink is a soft color and considered very feminine. It’s great for love, baby girls, women’s health and even young girls’ fashion and interests.

9. BROWN – Brown is an earthy color. It represents simplicity, matter-of-fact attitudes and nature.

10. BLACK – Black, while it can be dark and mysterious, it’s also a very basic color. It leaves no room for doubt and represents lots of confidence.

Now your turn – Do the colors on your website presently support the image you want to portray? Do they have the desired effect on your prospects and visitors?

If you’re unsure, consider making minor changes and testing and tracking the results. Test the color of your headline. Test the color of your background. And lastly, test the color of your images and graphics, too.

Color has a dramatic effect on emotions. It can motivate, inspire, and touch. Take advantage of the effect color has and use it on your site to help you achieve your goals.

And if you need help selecting the right colors for your business, contact us today! We would love to help you create the right look – in your graphics and your website!

To your ongoing online success,
Carmen “Carm”
WordPress Webmaster and Master Certified SEO Expert

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