Let’s face it, like it or not, Facebook, Twitter, LinkedIn, YouTube, and all the other social media sites are here to stay. I would imagine that most people using a computer now-a-days have at least experienced one (or more) of these sites by now. But, in a business situation, are they helping business or just wasting time?
I’ll be the first to agree they can be very addictive. So, having a strategy and purpose for marketing through these sites would have to be well defined and well strategized. By that I mean, your expectations from social marketing have to be realistic. The good news is social marketing hasn’t even reached its peak! And, it can be what you would like it to be… if given enough time and with the right implementations.
Of course, there are some precautions to consider when using these sites, too.
First, you should always be careful how much you reveal online. Remember, what you write online is there forever and that means it’s there for the whole world to read, always. Yes, that means your customers, your prospects, your family, your friends, and even strangers will be able to read your posts for eternity. So, each time you write on your wall or post on a social media site, take just a minute to think about whether you would like this displayed forever for everyone to see. I call this the “billboard” method – would you “cringe” if you saw your posts displayed on a billboard? If so, then don’t post! It’s as simple as that.
Another precaution to be aware of is that you can get banned (sometimes accidentally) from one of these sites without much warning. There are many reasons why, but the one I see misused most often is having too many personal accounts or “befriending” others known as spammers. So, be careful when setting up an account in the beginning so it’s exactly what you intended and be even more careful as to whom you become friends with – check them out first. For business posts, think about starting a business page, instead. That way you can keep your personal posts personal and your business posts business-related.
Lastly, consider how often you are posting – both personally and for your business. Too often and you will train others to ignore your messages. Not often enough and others will forget you. The best way to find your rhythm is to test your posts and frequency to see when, where and how often you post results in getting you the most activity. The same thing goes for posting various types of information. Post lots of variety and find what creates the most comments and likes. Once you find what works best for you, stick with that formula. Remember, every industry is different and every audience responds differently, too.
Well, that’s it for today! And if you would like any “help” in handling your social media, blog, SEO strategies, or e-coupon sites, just contact me by email or give me a call. I would love to discuss your projects with you to see if our services make a good fit.
To your “social” success!