Building Your Brand’s Blueprint – A 10-Part Series in Branding a Business
(Part 1 of 10)
How do you brand your business?
Branding your business is an important process for any business owner to understand. But a lot of entrepreneurs aren’t entirely sure what that means. In fact, some people believe that a logo is all you need to brand a business. However, while a logo can play a role in your brand, it is not the “be all, end all” portion of your brand. It’s just a visual representation, that’s all.
So let’s take a look at what it means to brand your business. Once you have a solid understanding of the concept, you’ll be in a better position to create a brand and to communicate it effectively.
The Branding Process:
Branding is the process of creating a unique name, message, and image in a consumer’s mind. The goal is to differentiate your business from others in the market in order to attract and retain customers.
Branding is no small task, and you not only have to create your brand, but you also have to communicate it effectively. More importantly, branding is an ongoing process.
There are actually many elements that go into a brand and many ways to communicate that brand. Some of these include the following (but are definitely not limited to just these few):
- Personality – the voice you use in your content and marketing pieces
- Website colors, header, and layout
- Marketing message
- Images used in content and marketing materials
Remember, your brand is communicated through every single action your business takes. It’s communicated on your website, in your content, in marketing materials, in social media posts, and with any and every interaction you have with a prospect or customer. And, branding is communicated both online and off.
As you can see, your brand is an essential element of your marketing success and is one determined more from your audience than it is from something you determine for your brand.
Next up: Part 2 – Determining Your Brand (so stay tuned!)
To your hugely prosperous success!
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