Even on TV, it seems like every new show that producers are airing combines a lot of elements that create as much “shock” value as possible.
And, don’t get me started on social media sites! People are posting way too much personal information (sometimes real, sometimes made up) and way too often. In fact, more times than not, the more often a person is posting, the more often they have trained their audience to ignore their messages.
Commercials, of course, have always used these techniques. The screaming, the jumping up and down, and the constant fighting… all trying to get our attention so we will buy, or watch, or become a fan.
The real problem is not all the “tools” we have to get our message to the masses. The real problem is in the message itself. Audiences are not paying attention to the drama anymore and those posting online are not that interesting to read about. Plus the audience that is paying attention is not creating the desired outcome (like purchasing our product or service).
Getting attention in itself is fairly easy utilizing all these tools, but creating the right kind of audience is harder. We all want the audience that will buy from us and have respect for what we do and that’s a whole different story. It seems the easier a customer is to get, the more likely they ‘re not the best ones to have.
Remember, it is possible to create drama and attract your buying audience at the same time. It’s just not always that easy. The key is not in the tools, but in having the right strategy and implementing that strategy effectively. Because the easier it is to get someone’s attention, the less that attention is worth.
Here’s to creating drama the good way,
Carmen, “The Publicity Diva”