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Update Your WebsiteIs your website lacking a “cool” factor?

It’s important to keep up with trends and technology.Visitors make a snap judgment when they visit your site. If it looks old and outdated, it may discredit your brand.

Here’s how to design a modern and cool-looking website to stay current and enhance your brand.

#1 Keep Your Site Updated

If it has been more than a year that you updated your website, chances are you’re missing out on some key features. New technologies and website features are developed on a regular basis. You certainly don’t have to take advantage of all of them. However, you should update and modernize your website at least quarterly.

#2 Utilize Social Media

Social networking is an easy example. Just about everyone from the age of twelve on up is using some type of social networking site. Facebook, Twitter, LinkedIn and Pinterest are just a few examples. If your audience is using these, then adding them to your site makes sense. It’ll help keep it up to date. And it provides a great way to connect to your audience.

Cool Websites#3 Enhance Your Website’s Value

Elements should not be added to your site just because they’re cool or cutting edge. They should support your overall goals and purpose. Take a look at the technology offered today and how it might support your business. Explore how it might add value to your visitors.

Some examples:
• Video is a growing trend and one that helps prospects get to know you even better.
• Add relevant content to your site (like posting on a blog) on a regular basis.
• Utilize bookmarking sites (like StumbleUpon and Reddit) to help build your traffic and optimization.

Cool Website Elements

#4 Keep Graphics, Images and Colors Current

It’s important that your entire site create a comprehensive look. Your images should support your brand. However, making huge changes to the overall look and appearance of your site could have a detrimental effect. But, you can update the look of your site and still retain your existing brand image. For example, you can have a complete overhaul of your website navigation and retain your header graphics, logo and font.
Even small changes can make a huge difference. A simple adjustment of your font to a newer and more modern-looking style can add “edge” and “cool” appeal to your site.

So, take a look at how you might improve your site, and start with some simple updates. Base your considerations on your user’s experience and make sure each change you make supports your business goals. To your success!

And if you need help designing a cool website (or some other graphic design project), taking care of your blog or social media, or tweaking your optimization, just give us a call at (281) 404-5019 or send us an email to:

“Crazy” Carmen Wisenbaker, Creative Director
Penworth Marketing | Websites ~ Blogs ~ Social Media ~ Graphic Design