Three Steps to Your Ultimate Marketing Message
Have you created a core marketing message to use throughout all of your marketing efforts?
I’m not talking about some catchy slogan or play on words using the name of your business or the service you provide. It’s not some meaningless phrase like “we do it right” or “quality service you can trust.” Almost every business quotes these same messages and they’re really just basic expectations anyway.
A core marketing message clearly and concisely communicates what you do and for whom. It speaks to your ideal target market and gets them to respond asking for more information.
So many small business owners and professional service providers never take the time to create this for their own business. Most are creating a new message with every new “marketing campaign.” They’re constantly trying new ideas and wording. And with each new idea the business owner seeks to find that home run message that gets the phone ringing off the hook like never before.
Instead, what you need is an ultimate core marketing message that communicates directly and powerfully to your clients and prospective clients exactly what they’ll get from using your services.
Here are three easy steps for creating your own ultimate core marketing message:
Who do you want to help?
Clearly market what you do and state what audience it helps. Take some time and define with as much clarity as possible, who your ideal clients are. If it’s not obvious whom your message is for, why would you expect anyone to understand what you’re saying?
What problems do your services (or products) help solve?
What is the primary problem, issue, or challenge you would like to help someone in your target audience solve?
This should be at the heart of your core marketing message. Most people are consumed with their own problems and looking for solutions to address them. So when you can clearly articulate a problem your client is dealing with, they’ll listen because you might be able to provide the perfect solution.
State the outcome of working with your business.
What is the ultimate outcome or result that you’d like to help your target market produce in solving their problem, issue, or challenge?
People want to know what it is they’ll get from working with you. When you demonstrate, in a positive manner, that you can deliver a helpful solution, they will pay attention and want to know even more.
Well, that’s it for now.
Next step is to take your answers and boil it down to one or two clear sentences that you can deliver enthusiastically and passionately. Communicate your message in everything you do from a marketing perspective, both verbally and in writing.
Forget the catchy slogans. Create and start using your ultimate marketing message right now.
Signing off… until next time,
WordPress Webmaster, Master Certified Optimization Expert, Certified Social Media Expert