How to Drive Business With Backlinks
“Quality Backlinks to Your Site are Key to Driving Your Business!”
To generate larger pools of customers, business owners need their websites to rank higher in Google. Sadly, few understand exactly how search engines determine web rankings. If you’re wondering how you can get your site ahead of the competition, learn how quality backlinks can fuel your ranking.
It’s All About “Links”
Years ago, Search Engine Optimization (SEO) experts could promote higher rankings by employing on-site optimization strategies. While these techniques are still important, they’re powerless without off-site strategies aimed at generating quality, relevant backlinks.
Each time a blog or website links to your site, Google views this as a positive “link.” As the links add up, your site begins to ascend in the Search Engine Reports Page (SERPs). That said, not all links have the same value. The best and most powerful links come from blogs and sites that focus on relevant topics. For instance, if you run a dental site, you’ll get more value from backlinks originating from dental blogs and websites, as opposed to general sites which focus on an array of different, unrelated topics.
Attaining More Links
Obviously, backlinks are a critical part of effective SEO; however, getting these valuable “links” can be tricky. Ideally, your site would be so wonderful others would voluntarily link to it. Unfortunately, in the real world, this isn’t usually the way it works. To artificially generate quality, relevant backlinks, SEO experts often rely on onsite and offsite content development.
With onsite content development, you create consistent, informative blog posts or articles that offer valuable information. In turn, other sites link to these posts, because they offer value to their readers.
With offsite content development, you develop interesting, informative articles; and, instead of posting them on your own site, you offer them to other blogs or websites. In return, they allow you to include a link back to your website either in the body of the article or in your author byline.
Through effective content development, you’re able to attract those critical backlinks that boost your website’s image and reputation. Over time, your site inevitably begins to climb in the search results, outranking your competitors’ websites which have fewer “links” and less overall traffic. In the end, this commitment to regular content development can be the key to profits related to superior web rankings. It’s also a great way to position yourself as an authority in your respective field of business.
Signing off… until next time,
WordPress Webmaster, Master Certified Optimization Expert, Certified Social Media Expert