Inexpensive Ways to Promote Your Business
Using business promotional materials is a great way to promote your business. Over the years, it’s been proven to work for any size business. In the trade they are called business premiums. Some of the items you can use include envelopes, stationary, usb drives, mugs or even staplers, all which are given to clients so you stay top-of-mind.
Here are some suggestions of inexpensive promotional items you might want to use in your own business:
Ordering branded envelopes isn’t any more expensive than ordering regular envelopes. But it will make a difference when they see your branding as to whether they open the mail or not. It also makes a big statement about the professionalism of your business.
T-Shirts or Clothing:
While wearables can be risky business due to different styles and sizes, for some businesses this is the perfect way to promote their business. And, if you have a food-related business, you might find hats, aprons, oven mitts or other wearables the perfect marketing tool.
Even if people don’t drink coffee, a branded mug is something they generally appreciate because they can use it for a number of things – a paperclip holder or some other organizational tool. In fact, a lot of people even collect coffee mugs. So this thoughtful gift will certainly be a hit with that type of clientele.
Everyone uses mouse pads, so they make a great way to promote your brand. Daily, people will see your logo and think of you often. Having your business on the top of their mind, even if subconsciously, is a huge win.
If you have a tech business, give a branded USB stick with some marketing material or fun downloadable embedded (of course, make sure it’s also erasable so they can still use the stick). It’s a great way to give something useful that’s also inexpensive.
This might not seem inexpensive, but you can find local charities that don’t cost much to sponsor but that will get your name out into the community – and perhaps, even on a speaker’s list. In return, they will normally hand out your brochures, flyers and other premiums to those attending the event.
Freebies and Giveaways:
Many organizations need freebies and giveaways as door prizes and awards. So, why not donate some of your unused premiums for this particular purpose? Chamber of Commerce’s and colleges are a great way to start. Just make sure you find the group that most matches your business type.
It may cost a lot less than you think to advertise locally. Short radio spots or a mention on your local PBS station typically offers a relatively low sponsorship rate. To test if it works, have the audience visit a website to sign up to get a free premium of some kind.
There are so many promotional items that will work for any business. And it doesn’t matter if your business is online or offline. Most consumers expect to get more for their money today than ever before. If you seek to over deliver, and surprise them with something no one else is doing, you’ll win their business in the end.
Of course, the most important thing to remember is to be consistent with all your marketing efforts. Whichever route you take, just make sure you use the same techniques on a continuous basis!
To your online success,
Carmen “Carm” Wisenbaker
WordPress Webmaster & Master Certified SEO Expert