How to Use Location Based Marketing for Your Business
Location based marketing is one of the newer internet trends in marketing. If your business tends to do a lot of volume in local markets, using location based marketing could actually help boost your sales and is something you should definitely look into using.
Review sites are big players in the world of internet influencers. Whether your business is online or offline, there’s a good chance someone’s going to visit a site like Yelp to check out your reputation first. So now-a-days… reviews count. In fact, marketing surveys show that up to 80 percent of buyers say they change their minds based on reviews (good or bad).
So make sure to list your business on the review sites that count, like Yelp, Google Places and HotFrog. Each of these sites offer a code (or link) to add to your site in order to direct your shoppers to your page to add their own review of your business. Of course, if you get a bad review that can sometimes hurt your sales. If that does happen, read our article “How-To Respond to Bad Reviews and Comments” for some great tips on how to handle the situation professionally.
There are two important reasons to list on these. First, you want your business to appear in Google Maps. Let’s say you own a coffee shop and someone searches for “coffee” on their iPhone. If you are listed there, your information will pop up in the results.
The other reason is that local Google results often appear higher than organic keyword results. This allows you to rank much higher in relevant searches for much less work.
On the other hand, Facebook Pages allow you to provide important information to those interested in visiting your site or business. It also makes it easy for your fans to share your events and promotions.
Foursquare is yet another location-based service that uses a unique “check in” format that provides an incentive for people to frequent your location.
If you have a business that people would visit often, then Foursquare is probably a good idea. Places like coffee shops, bars, laundromats, etc. do very well on Foursquare.
But, low-frequented physical locations, such as passport shops or office buildings, probably should give Foursquare a pass.
These are just a few of the most common location based marketing tactics used today. If you have a local business, you should at least look into using reviews, Facebook Pages, and Google Places. Foursquare, of course, depends on your business model, as detailed above.
Like this post? Subscribe to our RSS feed and get loads more right in your email inbox!
To your online success,
Carmen “Carm” Wisenbaker, WordPress Webmaster & Master Certified SEO Expert