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How important are your customers?

Statistics show that, on average, most companies lose approximately half of their customers every five years.

It’s true that acquiring new customers will help your business grow. However, your current customers are the lifeblood of your business and keeping them happy should be your highest priority.

Here are a few ways to make sure your customers keep coming back.

Understand lost customers.

Many business owners mistakenly believe that customers choose to patronize other companies solely because of lower prices. While pricing can be a concern, customers often head to the competition when they don’t feel valued.

A change of lifestyle may have also created a situation where customers no longer need your product. By staying in touch with their needs, you might be able to adjust your offering to continue being of service.

your customers are importantKnow your customer’s top priority.

Maybe it’s reliability or speed or cost. Your company should know your clientele’s No. 1 priority and consistently meet that need. Remember, your customer’s situation might change frequently, so ask the right questions to know the right answers.

Acknowledge the lifetime value of customers.

The lifetime value of your customers is the income you would gain if a customer stayed with you as long as they would possibly buy your product or service.

For example, the lifetime value of a customer employing a financial adviser could be several decades and could span several generations. Treat the parents well and you might even win the children’s business.

Create a positive first impression.

Good first impressions tend to generate loyal customers. But you only get one chance to make a positive first impression. Appearance is important. The exterior and interior of your business should be neat and clean, as well as your online image and printed image, too.

Listen to your customer.

Always reassure your customers that you genuinely want to help them. Customers will judge your business based on the politeness, empathy, effort and honesty of you and/or your staff.

Address and resolve complaints quickly and effectively.

Inevitably, you will at some point encounter unsatisfied customers. Whether they’re returning an item or changing a service, customers expect a fair policy. If you cannot offer a resolution immediately, let the customer know when he or she can expect an answer.

And that’s just a few of the ways you can make sure you retain loyal customers. As you can see, cost wise, they are definitely worth the effort. In fact, keeping our current customers happy is what running a profitable business is about.

Signing off… until next time,
Carmen Wisenbaker
WordPress Webmaster, Master Certified Optimization Expert, Certified Social Media Expert

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