Why You should be Using Infographics in Your Marketing
The Benefits of Using Infographics
The first question you might be asking is – what is an infographic? Well, infographics are a mixture of pictorial, data, and graphics that is used to visually communicate information to an audience. Infographics have more potential of going viral than any other form of data because they’re graphically appealing, communicate information quickly, and are very easy to read. There are many benefits to using infographics to spread any message, brand, or idea.
So I’ve listed some of the benefits below with more of an explanation on each one. Give these “reasons-to-use infographics” some consideration for your marketing campaigns, and you, too, will see some amazing results.
Graphically Attractive –
Most people are visual by nature. The eye is naturally drawn to colors and images a lot more than just text on a page. Plus, as they say, a picture is worth a thousand words. And since most people are extremely busy in today’s fast pace society, scanning information quickly and reading your message graphically, usually gets more attention than an article in a text-only format.
Easily Understood –
When people read online they typically scan vertically instead of horizontally. So content can be better understood when subheadings and bullet points are included. With an infographic, the normal layout offers the best of both of these methods. This helps draw in your readers by utilizing interesting graphics to make your point.
Easy to Remember –
There are many concepts that are difficult to explain with just words or images only. Infographics bring together both items. A great way to explain an infographic is to imagine a comic strip. The way a comic strip is sketched uses a technique that has been used for years to help explain a topic using various scenes in pictures. And yes, that technique is a specialized form of an infographic!
Easily Shared –
Not only is it easy to share, but an infographic is more likely to be shared than a text post. They are often shared on social media sites like Facebook, Twitter, and Pinterest and are well received as favorite types of posts.
Spreads Your Brand –
If you want to spread your brand’s awareness, an infographic can help you do this quite easily. Since this type of graphic is enjoyed by others, it’s more likely to be read. And if branded correctly, your information, business name, website link, and logo will be remembered long after the graphic was posted.
Increases Website Traffic –
Since infographics are shared more often, links to your website will help increase your traffic. And by adding keywords to the “alt” tags, a textual description of the information in the infographic, plus the infographic itself, it will help improve your onsite SEO.
Makes Text Posts POP! –
Infographics are a great way to repurpose content and keep your website fresh. Since visually interesting graphics are shared more often than other types of content, it creates a lot more social sharing. And this means infographics are very beneficial for marketing purposes.
So, as you can see, infographics are a great way to raise awareness of your brand, keep your name in front of your audience, and bring in more traffic to your site. Of course, developing infographics can be a daunting task at times, and if you find yourself needing any help developing one for your business, contact us today! We would love to help you develop some interesting content for your social marketing campaigns and captivate your audience.
To your continued online success,
Carmen “Carm” Wisenbaker, WordPress Webmaster & Master Certified SEO Expert