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Social media is a fantastic tool to help start conversations with prospects and customers. However, if they don’t transition to your website then you may not be reaching your sales and marketing goals. A few tweaks to your social media strategy may help you gain the traffic you desire.

#1 Make Your Content Searchable

Online SolutionsSites like Twitter allow you to include tags in your posts, (also known as hashtags#). Pinterest allows you to identify categories and include tags. Use these features in your posts so that your prospects can readily find your information. This simple tactic will help attract more people to your social media profile and subsequently more people to your website.

#2 List Your Contact Information

You might be surprised how many business owners have social media pages and profiles but their website address is a real challenge to find. It’s a simple thing; make sure your website, email address, and even your phone number are on your page. Be completely transparent so prospects feel comfortable, which helps build in trust from the beginning. Additionally, the more obvious your website, the more likely a prospect will click the link and visit your site.

#3 Incentives

Give your social media followers a reason to visit your website. Host a special promotion, give something away, or hold a contest or sweepstakes. For example, you might offer a printable coupon for Facebook followers only. In your promotion, include the link to your promotional page.

#4 Build in Value

Before you post anything on any social media site, make sure it provides value to your audience. If it doesn’t have a clear benefit, don’t post it. That means often keeping personal posts and business posts separate… unless your personality and personal life are relevant to your brand.

Use great contentTest and track your posts to identify which posts generate the most traffic and interest. Also consider including a call-to-action and a link in some of your posts, and test and track those as well.

#5 How-To Tips

Some social media posts should lead directly to your website or blog. Include a few how-to tips on your social media page and a link to read more. You can do this on any of the social media sites, from 140 characters on Twitter to tantalizing paragraphs on LinkedIn, Google+, and Facebook.

There are dozens of tactics for using social media to drive prospects to your website. At the end of the day it requires two key steps. The first is to make sure you’re providing value to your prospects. The second is to test and track your results so you know what works and stop using what doesn’t. Need help with your online marketing? Contact us today!

Until my next update… keep it real!

“Crazy” Carmen Wisenbaker
Creative Director