Ways for a start-up blogger to publicize their new blog

BloggersNew blogs pop up all over the internet each and every day. But most bloggers seem to have trouble finding the right kind of traffic to their new site and get tired of posting over time to a non-existent audience. When this happens, the new blogger tends to lose momentum and will typically quit posting before their blog even has a chance to bring in new fans. So the answer to this question is very important for the new blogger to understand in order to build their readership from the very beginning. What I’m covering in this article is what I classify as my three key areas to address in helping you gain a following and a real buzz about your site.

1. Key area #1 pertains to the way a blog is built using the proper plugins and functioning widgets.

If you are wanting real “social proof” you have to show other readers that you have readers, too. I know this sounds strange (since you don’t have any, yet), but you should always prepare for (and encourage) your readers to post comments on your blog, first. Find a plug-in that shows how many comments you have at the top of your post. I know this sounds scary in the beginning and you’re probably thinking – “what is this going to look like to others visiting my site?” But, trust me, when you get comments coming in, this one step will entice others to want to “stay and read” what you have to say. It gives your site more credibility, too. The same thing goes for the Facebook “Like” and Twitter plugin. If your readers know you have a large fan base that is commenting, “Liking” and “Retweeting” your posts, your messages will get shared more freely. Showing these buttons on the top of your posts sends a subliminal message encouraging everyone to engage with your site.

Speaking of sharing – the best way to get your readers to share is to offer the right tools for doing so. At the end of each post, add a plug-in that allows your readers to share. I use a plugin known as “Sexy-bookmarks” and it allows me to add lots of sharing tools after each post. What’s even better is that it allows the reader to use the print button to send the article to their printer or convert into a pdf format. Really cool, I must say!

For even greater interactions, be sure to add a sign-up form on your site. The best way to get subscribers is to offer some type of gift for signing up to receive your updates. Some great ideas include e-reports, videos, audios, e-classes, or anything you can come up with that would be of interest to your readers. Also allow your readers to sign up through an RSS feed, too. Giving them options as to how they would like to receive your information will result in higher readership.

2. Key area #2 deals with finding large audiences to publicize your site through.

Now it’s time to get serious about finding your perfect audience. In order to do this effectively, you should know your audience well enough to know their specific interests. Think about other types of industries that cater to the same audience without competing with you. Some examples might be a dog groomer and a veterinarian, a beauty shop and a day spa, or a CPA and a financial planner.

Next, find the top bloggers, (with very large audiences), in these industries and visit their blog. Another industry to team up with would be any famous type bloggers your audience already reads (maybe some television and radio type bloggers). Creating a beneficial “joint venture” with these types of bloggers can be golden, if approached correctly.

Finally, to partner with such a blogger will take some carefully planned strategies. Keep in mind; you do not want to annoy them by blatantly marketing your site before they have time to get to know you. It’s best to have a strategy that would benefit both parties, otherwise you could get banned from their site if you don’t follow their rules. Start out slowly by reading their blog first, then join their reader list, and lastly, start making comments on their posts. If you comment frequently enough, you should ask them if you could post an article their readers might enjoy. The main thing when doing this step is to be patient and remember the rewards of posting for all their readers to see (with your site information listed), can be a huge payoff in the end.

3. Key area #3 is all about getting the word out to everyone.

When posting your articles and information on your blog, set up an “auto-post” to other sites. There are many plugins available that will take care of this task for you – OnlyWire.com, Hootsuite.com, and one of my favorites, LinksAlpha.com. A word of warning, though – when auto-posting to your social media sites, be sure to post the other way around on Facebook, because Facebook ranks your posts higher when your posts are automated through their apps, instead. But, the other social media sites don’t seem to mind either direction – so auto-post away on these.

Search engine optimization keywords should be added to each post (an each page). There are plugins available to help with this task, too. To find your perfect keywords, try using the Google Keyword tool. It not only helps you find the right keywords, but directs you to other words and phrases most often searched for by your readers. The plugin I use for my SEO is the “All in One SEO” plugin. Of course, there are many more available, just be sure to use one that prompts you to fill in your optimization on each post.

Lastly, you should submit your site to all the top blog directories. There are many directories in which to add your site and an endless amount of these are useless. A good way to start is to check out a few of the more credible directories through searchenginejournal.com. They provide links to some of the best blog directories on the internet and their list is compiled fairly often. Of course, you could also use some blog directory posting software; just beware of the ones that list your site in directories that seem to get blackballed with Google. Being listed on one of these sites can be deadly to your ranking, too.

Well, that’s just a few of the startup tasks involved with developing (and publicizing) your blog. Although there are so many more strategies to use as your blog grows. So I’ll be posting more information on this topic from time to time, which is a good reason to sign up for my updates.

And, for those of you that would like help with your blog (and blog traffic) immediately, contact me to discuss one of my blog services – either my “complete, customized blog development” services or my “blog review and suggestions” consultations.

Here’s to creating your own fabulous blog buzz,
Carmen

Author: Carmen

Welcome to my blog! I love sharing information and helpful tips about websites, (seo) search engine optimization, and social media marketing. Of course, from time to time, I like to throw in a chuckle or two (just to let my crazy side out now and then). I also like to brag that I speak 3 languages – Texas Twang, Geeky Tech, and American English (sometimes with the help of a translator, of course). You’ll probably notice all 3 used in my writing style. I’m so glad you’re here and I hope you enjoy your visit! Cheers, Carmen "Carm" Wisenbaker

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32 Comments

  1. Your article has some information that is new to me and I appreciate that. I am especially interested in the “auto-post that you can set up to other posts I find that very interesting and I would like to know more about that. I have never heard of the Ping.fm, Onlywire.com or the other two you mentioned. The other key areas that you mentioned as far as audience size, plug-ins and widgets were also very interesting to say the least, I have those in place already but I always seem to learn something from you anyway. As I said before I am going to have to do some more research on the “auto-posts and see what direction I want to go with these because that is an excellent idea to use. Thank you so much Publicity Diva for all of your expertise.

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    • Thanks for the kind words, Robert! Stay tuned for more posts about these types of “blog” topics. I love sharing my “diva” secrets about these types of subjects.

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  2. Great post Carmen!

    It is so easy for anyone to start their own blog but unless they are writing just for their own personal enjoyment, it is important to get the word out and start getting an audience.

    Those are some great ways to get some hits to your site and potential return visitors. When you choose your topic, brainstorm at least 30 different sites/magazines/organizations/etc that already have a captive following of your readers who you could tap into. As Carmen mentioned, J-Vs are a great way to get eyeballs to your blog. Go to the person/group that has your audience and think about what you can offer of value to them/their readers that will get your foot in the door and access to those readers.

    Good luck everyone!

    – Pat

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    • Hi Pat, thanks for the wonderful comment! I think the hardest part of developing a successful blog is finding the “right” audience. Of course, as mentioned in my article and in your comment, it’s the one part of the equation that is worth every second spent on finding just the “right” connect to help you get them to your site (coupled with a ton of patience as you find them). So glad you enjoyed the article and stay tuned for more posts on developing a successful blog in future posts!

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  3. Thanks, some really helpful tips there. I didn’t know about pingfm and the other multi posting tools you mentioned in your 3rd point. Will certainly try them out, as they look like real time savers.

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    • Hey Matt! Glad you liked the post. I don’t use the Ping.fm plug-in anymore. Seems like the posts from that site don’t always work right for me, so I switched over to LinksAlpha several months ago. Haven’t had any problem out of this plug-in, but a lot of other people like the Ping plug-in better… so I thought I should include it in the article as a mention, too. Thanks for the comment! Carmen

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  4. Plug-ins and widgets is not something I have had a lot of experience with but now that you describe what they are exactly I can tell you that I have seen them on almost every web site or blog I have ever visited. Is it typically ok to just use a “Leave A Comment section rather than having them sign up for anything or does the comment section not attract as much attention. Finding a large audience is something I am going to have to put a lot of thought into, I am going to have to find things that relate to my blog and go from there maybe try some affiliate marketing to get the word out there. Thank you for the advice I am just getting my blog off the ground and I really look forward to trying your tips to get it launched.

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  5. I like the first point about using a comment counter. I also like using your Facebook fan page to drive traffic to your blog. Since it is considerably easy to get LIKES on your Facebook profile or fan page, it can serve well for funneling traffic to your web blog. I also use Twitter to do this and I use a certain plugin that automates certain routine Tweet responses. Thank you, Carmen, for providing some suggestions for plugins which I can try using for my blog.

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    • Hey Sydney, thanks for the comment! I like your suggestion about Twitter – you gave some great ideas, too!

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  6. If you are at the stage where you are still wondering what kind of blog niche to create, I think it is most helpful to choose a unique niche or combination of niches. This can attract a distinct core readership or, if it is controversial, it could even attract the masses. I have seen the later happen with a political blog that I heard about because it was covered in a story on the local TV news. Even if you have already been running a blog and you feel a change in format is needed, the beauty of a blog is that you can always change it to whatever format or niche you decide upon because after all, it is your channel, or in this case, your web blog.

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    • Good information to know.

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  7. I am getting ready to put an informational / tutorial blog out there and having this information about how to get it publicized will be very helpful in my research before I actually launch it. I want to make sure I have all my bases covered before it takes off so it can start making money right away. The plug-ins and widgets is something I hadn’t thought about either so I am glad you mentioned them, I need to add those in there. I think the audience will be very large especially in these winter months because it is going to be about fireplaces and servicing them yourself. Thank you again for the advice and the reminder of things I had forgotten.

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    • Tracey, so glad this was helpful to you as you develop your new blog! Keep checking back, I’ll be adding more ways to publicize your site real soon. Best to you on your new venture!

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    • Wow! Great to find a post with such a clear message!

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  17. Your blog (penworth.com) seems to get a good amount of visitors. How do you get traffic to it? It offers a nice unique spin on things. I guess having something real or substantial to talk about is the most important thing.

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    • Hey Claude, thanks for the questions. To get a lot of traffic to a blog requires a lot of strategies. When I start a blog I always list them in all the blog directories, first. Next, I utilize plug-ins for listing the SEO information on each post. Then after I post an article, it gets listed on all the article sites, the news sites, social media sites, and added to bookmarking sites, too. It’s a lot of work, but my team does it beautifully. I also use some pay-per-click advertising for my articles, too. The places where I place them depends on the article and the keywords in each one. Good luck on yours!

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  19. Good post. I learn something new and challenging on blogs I “stumbleupon” on a daily basis. It is always helpful to read through articles from other writers and use a little something from each site I read.

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  20. Very informative post. Thanks for taking the time to share with us.

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