RSS Feeds – How to Incorporate Them into Your Website
What Is an RSS Feed? An RSS feed is a program that publishes any updates on your website to those that subscribe. RSS stands for Really Simple Syndication and it’s a type of feed format.
The primary benefit of an RSS Feed is it instantly notifies your readers whenever you publish new content. When you publish, they automatically receive your information delivered to their email inbox or reader, and it helps keep you “front of mind.”
You can deliver the following information to your subscribers, clients and prospects:
- Blogs posts
- Published articles and content
- Forum posts and activity
- Scheduled events
- Industry news
- Special promotions, coupons and offers
- And much, much more…
A simple RSS feed can help you connect with your subscribers on regular basis. It helps you build a community and keep everyone informed and connected.
You can also use an RSS Feed to provide information about your industry from other websites onto your website. For example, if your website focuses on financial investing, your visitors might like to read an RSS feed that’s focused on the latest financial news. The information would be viewable right from your website for everyone to read.
Adding an RSS Feed to Your Website
The process of adding RSS to your website varies depending on your website platform. For example, if your website is built using WordPress then you already have RSS features and functions. You simply have to activate and modify the settings to fit your needs.
On the other hand, if you have a CMS based website then you may want to register with a feed management service like FeedBurner. Once you register and provide the necessary information, then all you need to do is create your code. Next, simply cut and paste the code into your page’s html and you’re done.
Some website platforms have plugins that can also handle this task. The plugin creates a nice “RSS Feed” button and places it in an obvious and strategic location. You can generally choose the button’s appearance and the location of the subscription option on your website.
Other website design platforms may not accept RSS technology so easily. So, first investigate your website capabilities. RSS technology provides a number of benefits to your readers and to your bottom line. It’s well worth looking into and adding as a benefit to your readers.
To your online success,
Carmen “Carm” Wisenbaker
WordPress Webmaster & Master Certified SEO Expert