How Website Maintenance Helps Improve Your Business
Owning an online business requires a constant state of planning, production, and evaluation. Many business owners focus the majority of their efforts on marketing and product or service development. And, it’s easy to overlook the importance of maintaining their website.
So, What Is Website Maintenance and Why Does It Matter?
Website maintenance refers to the process of updating and maintaining your website to keep up with changes. For example, technology changes might include a WordPress based site having an update available and every corresponding plug-in having an update, too.
Changes also come from inadvertent changes within a business. For example, you may have several pages, posts, and articles that link to a page with a link that is now broken. A broken link can send visitors away faster than you can say 404 error.
Finally, you may simply have old information, old forms, and even old products or services that still linger on your website. This can turn prospects away and hinder your reputation.
Website maintenance strives to create a consistent process to keep your business’ website in tip-top shape. Not only does it evaluate and update, a good website maintenance plan also pays attention to how your visitors interact on your site and suggests changes to navigation and utilization.
A good website maintenance plan also pays attention to new and evolving technologies. A service provider can identify technologies that your visitors and customers may respond to, in turn helping you build a stronger connection with your audience.
Some website maintenance providers also manage blog comments and any graphic needs, including images and adding new products or services to your website, when needed.
Freshen It Up to Keep Prospects Engaged
Another aspect of website maintenance is the occasional freshening up the design and the navigation. Website visitors respond better when a website changes and keeps its look fresh and interesting. It gives them a reason to keep coming back to your website.
So, What’s the Best Way to Handle These Tasks?
- You might want to hire a website maintenance service to manage these ongoing tasks for you (like Penworth Websites). Most providers offer a wide range of services from responding to blog comments to writing code for your site.
- You can also outsource bits and pieces of the task to various contractors. However, keep in mind that it will be more challenging to create a cohesive look and feel for your site if you have too many providers working on updates and improvements.
- Lastly, you might want to manage the tasks yourself if you have time to make it a priority. But, whatever you decide, keep in mind that your website is typically the very first impression a prospect has of you and your business.
So, make website maintenance a priority and you’ll always make a good first impression and rank higher with all the major search engines.
To your online success,
Carmen “Carm” Wisenbaker
WordPress Webmaster & Master Certified SEO Expert