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Carm’s Tip of the Week on SEO (Search Engine Optimization):

Words you use when optimizing your website are very important. For instance, instead of using the word “Testimonials,” use the word “Reviews.” The word “review” will work much better when someone searches online for your business!

Penworth Marketing SEO Tip for 3-16-15

A great way to achieve this on your website is to use a Plugin like – LessThanWeb Testimonials by LessThanWeb, Flexi Quote Rotator by Aidan Curran, or Easy Testimonials by Gold Plugins – but, of course, change the wording from Testimonials to “Reviews for [add your business name here].”

The nice thing about these plugins is that they offer a widget for adding rotating reviews to the sidebar and will add a page where they are all listed together and can be added to the menu bar.

So, go ahead, try each one of these plugins out on your website to see which works best with your theme.

To your SEO optimization success,
Carmen “Carm”
For a complimentary 15-minute phone consultation, complete and submit the form here.

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6 Tips for Building a Great SEO Plan

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