Guidelines for Using Social Media for Marketing
Social media marketing is one of the most powerful tools a business owner can use today. It allows you to connect with your audience, engage and build a community, and learn more about your audience in order to better meet their needs.
It sounds simple and some business owners often just jump right in before planning anything. However, before you create a profile page and start posting on your favorite social media sites, there are a few things you should take into consideration first.
Identify Your Purpose and Goals
Why are you using social media and what do you hope to accomplish? There are many different reasons to use social media. You may use it to sell products, to build your opt-in list, or to drive traffic to your landing page. Do you want to generate new leads or build relationships with your existing prospects and clients? Consider both long-term and short-term goals.
For example, if you want to build your opt-in list with social media marketing, what numbers do you want to achieve by the end of the month and what are your long-term goals? Setting the right goals will help you create a strategy that’s effective and productive.
Identify Tactics to Support Your Goals
There are different tactics to consider based on your business goals. For example, if you want to drive people to your opt-in page then you might want to hold a contest or sweepstake that motivates people to go online and sign up on that page. Or you might want to create a strategy that identifies you as an authority and promotes your opt-in offer. Once you’ve identified the correct tactics, you’ll then have to create the right action plan and decide what timeline is needed.
Identify Your Brand Message
What message do you want to convey on your social media page(s) and how do you intend to communicate with your connections? Keep in mind that your message and brand should support your other branding efforts. However, your approach can vary on different types of social media.
Identify the tools and technologies that can help you achieve your goals. For example, there are services that can automatically publish a link to your blog post on all of your social media accounts. There are also plug-ins and software that can be added to your website or blog that help visitors connect with you socially. Now-a-days it’s easier than ever to use technology to develop a presence on social media sites. Of course, if you’re not comfortable with technology and writing code, thankfully there are plenty of businesses out there that can help you with these tasks (including us, Penworth Websites).
So do a little research and find the best fit for helping you reach (and exceed) your social media marketing goals. You’ll definitely love the outcome!
To your online success,
Carmen “Carm” Wisenbaker
WordPress Webmaster & Master Certified SEO Expert