Building a Great Image on LinkedIn!
Using LinkedIn for business is a very effective way to find new customers, partners and connections. But, using it incorrectly could result in missing out on a lot of great opportunities.
Below, I’ve listed some common steps that will help you in presenting the right image on your profile.
Always Use a Professional Image:
LinkedIn is a more professional version of social networks. You shouldn’t use an image of you with your children, or a picture of your cat or dogs. Leave that for Facebook. Use LinkedIn for connecting professionally and present the right image to the world.
Make Use of the Summary Area:
To use the summary area properly, use good grammar, punctuation and symbols to separate the information you provide. Reading on a computer screen is difficult and requires a lot of white space and separation. The summary is a great area to explain either what you do, or what you want to do.
Use the Headline Area Correctly:
To best display the headline area, notice how many characters post and how the profile looks to others. Use the pipe symbol “|” to separate words within the headline. Also notice that on the headline area near your picture, your current position as well as some of your past positions are listed. If these positions have nothing to do with what you do now, change it immediately.
Fill Out Your Profile Thoroughly:
It’s okay to not fill out all the areas of your profile, but do fill out as much as possible with accurate information. There is no reason to hide who you are on LinkedIn. In fact, just the opposite is true… this is your time to shine. But, you should treat it like a resume or a business brochure. Build the summary for the job you want, contacts you’d like, or the business connections you’d like to reach.
Asking for Personal Recommendations:
We all want recommendations on our profile, but don’t make the mistake of connecting to everyone and sending a mass message asking for a recommendation. That’s the best way to turn people off quickly. The acquire recommendations try giving recommendations to others first. But, if you do decide to request a personal recommendation, only make requests from people you know, instead.
Edit for Grammar and Typos:
You don’t want to get caught having a lot of typos or poor grammar on your profile. Find someone that would be willing to critique your profile and give feedback and offer to do the same for their profile, too.
Create a Personalized URL:
LinkedIn provides a link that is just a few random letters and numbers. It’s important that you change the link to something more personal like your name, what you do, or your business name.
Submit Samples of Your Work:
Your profile allows you to include samples of your work, so take full advantage of this feature. If you don’t have any samples right now, create some. If you say you’re a speaker and presenter, upload a recorded sample, etc.
Using your LinkedIn profile to attract potential connections, get more clients, or even find a new job, will work wonders if you take it seriously.
Thankfully, using these few simple steps will help you achieve your goals even more quickly.
To your online success,
Carmen “Carm” Wisenbaker
WordPress Webmaster & Master Certified SEO Expert