Which post type is better – a text post or an image post?
This is a question we get asked all the time and the answer depends on what type of information you’re posting, as well as the type of image you post, too.
If an image helps tie in with the message, the image post will outrank the text only post every time. In fact, several studies have proven that posts with pictures often increase the activities associated with the post by up to 89%. That includes “likes,” “comments,” and “shares.”
So, when posting anything that could be enhanced by an image (and your image is appropriate for the message), definitely use the image. To read more about some of the surveys taken on this topic, read Social Media Examiner’s article on Social Photos Generate More Engagement: New Research.
To your social media success,