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Market Differently and be Remembered!

5 Simple Ways to Stand Out in Your Marketing! In today’s world, the big rage in marketing techniques is to use all the technology you can to reach your audience as often as possible. But does it really create that coveted connection? Most of the time all it creates is...

Common Branding Mistakes to Avoid

Common Branding Mistakes to Avoid (Part 10 of 10) These are some common branding mistakes made by many, but should be avoided at all times. Mistakes are part of life. We all make them and if you’re pushing your limits and trying hard to learn and grow,...

Developing Brand Recognition

Developing Brand Recognition (Part 9 of 10) Tips to develop brand recognition You already know that before you can market your brand, it has to be defined. Your brand is defined by your unique products or services, your personality, voice, and the experience and...

Setting Goals for Your Brand

Setting Goals for Your Brand (Part 8 of 10) What are the goals of your business brand? Your business brand has a big job to accomplish. In your branding and marketing strategy, you should identify your goals and prioritize them in the right order. At this point, you...

Writing Your Business Tagline

Writing Your Business Tagline (Part 7 of 10) How to write an effective business tagline. Next to your business name, another important element of your branding is your tagline. Unfortunately, many organizations skip the tagline or they fall short of creating one that...