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Exciting Ideas to Keep Your Business Fresh

Exciting Ideas to Keep Your Business Fresh This month I wanted to share some ongoing business tips for you to implement to continually keep your business fresh and exciting. Every company should develop their very own niche. Start by evaluating what makes your...

Creating Consistency With Your Brand

Creating Consistency With Your Brand How to create consistency with your brand (Part 5 of 10) The only way to really make sure your audience remembers and identifies with your brand is through consistency. In other words, your brand needs to show up many times across...

LinkedIn Strategy: Joining Groups

Quick Tip – LinkedIn Strategy: Joining Groups A great way to optimize your profile on LinkedIn is to join groups in your industry. Not only does it connect you with your peers, but it helps others find you by the keywords used by the group, too. To your hugely...

Guidelines for Using Social Media in Your Marketing Plan

Guidelines for Using Social Media for Marketing Social media marketing is one of the most powerful tools a business owner can use today. It allows you to connect with your audience, engage and build a community, and learn more about your audience in order to better...

Branding Do’s and Don’ts

Do’s and Don’ts for Business Branding One of the most important things you’ll ever do as a business owner is create your brand. Your brand is a way to represent what your audience thinks, says, and feels about your products and/or services. Often,...