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Everyone wants their website visitors to have a positive experience when visiting their site. In order to make that happen it has to be easy-to-use for everyone. Here are seven easy strategies to implement to make sure yours makes the grade.

1. CAPTCHA Codes:
If you use a CAPTCHA code with your forms to verify users are people and not a computer or a program, you might be eliminating some folks by using this feature. A hard-to-read CAPTCHA might get typed in incorrectly repeatedly and then visitors won’t be able to make contact. You can add an audio element so visitors can hear the code or use a simpler CAPTCHA (like numbers) so visitors will be able to type it in successfully. Then you’ll receive their message and they’ll make contact. Win/win!

Easy to Use Websites2. Tagging Photos:
If your images don’t load properly or a user has them blocked, they’re missing out on part of your site. By simply adding an alt tag to your images, everyone will be able to experience your website fully. An alt tag tells your visitors what the image is if it cannot be displayed or viewed. The Americans with Disabilities Act dictates that all images must have an alt tag (which also makes it easier for search engines to index – and we all like that!).

3. Use Smaller Graphics:
Large graphics and files slow a user’s ability to upload your website quickly. In turn, their browser may not be able to access your site completely. So, large files might make your site inaccessible to many. Make sure your website images, files and graphics are all as small as possible for online viewing (without compromising the quality, of course). Quick upload times are appreciated by all and will keep your visitors on your site even longer.

4. Use Universal Files:
Make sure any content published or available on your website is available in a readily accessible format. For example, PDF documents are easily viewed by any system and are considered universal, but some MS Word files or WordPerfect files are not.

5. Easy To Navigate Buttons:
Make sure each button, category, or action step is easy to find and understand. The more straightforward your website’s navigation, the easier it will be for each and every visitor to access your site’s pages.

Website Standard Icons6. Label Form Elements:
If you have a form for visitors to fill out, make sure each element on your form is labeled properly. This will ensure your visitors know what information is supposed to go into each box.

7. Make Links Obvious:
If you have links for visitors to click, make sure they are obvious. Text links embedded or otherwise, should stand out from the rest of the content. Consider using bold, underlined or different colored formatting to set them apart.

Also make sure all your links and buttons are working and directing your visitor to the right page. If not, correct them immediately. To check all of your links, use a tool like Broken Link

The easier your website is to use, the better your user’s experience. Make sure each and every visitor, regardless of their ability or technology, experiences all your site has to offer and comes back to visit again.

To your online success,
Carmen Wisenbaker, Creative Director