Having great design on your website will play an important part in your user’s overall experience. While good design can help increase trust, poor design will do just the opposite. It’s been proven that better designed websites get more opt-ins, more sales and more referrals. So it’s safe to say… design plays a pretty big part in the overall web marketing picture.
With this in mind, I’ve listed below a few design tips I wanted to share with you for making design choices for your site:
- Use Only One or Two Images per Page
Having high quality, professional photos on your page can really add to the aesthetics of your site. However, crowding your page with too many graphics will make it look unprofessional.
Try using only one or two carefully chosen images per page. If your article is really long you can generally use one or two more, but try to avoid having images too close to one another (and don’t use articles that are too long in the first place!).
Make sure any images on your website are crisp and taken with a high quality camera. They should also be relevant to your content. If you are using an image that needs color correcting, do so before publishing. That way the colors and contrast will really stand out (but in a good way!).
- Use A Stellar Header Graphic
Your header graphic anchors the look of your site and is one of the most important design elements for your consideration. Since it’s on the top of every page, it will definitely affect your visitor’s overall experience.
As a rule of thumb, your header graphic should contain no more than one or two graphical elements and no more than one or two text elements. Make sure the text elements and the graphic elements blend with one another. If they don’t, they will clash and detract from the overall design.
One last word of caution: if you’re not a professional designer and you’re designing your website yourself, try to get feedback from friends you trust… before publishing your site. With a project this important, you might even want to consider hiring a professional website designer to handle the task.
- A Coordinated Color Scheme
Your site will usually look better if you use relatively similar colors. Using complimentary colors or adjacent colors on the color wheel will help you create just the right look.
Avoid color schemes that clash or have one color that is too prominent. The goal of your design shouldn’t be to bring attention to the design, but to create a positive framework for your visitors to enjoy.
Well, there you have it, a quick review of some simple considerations to use in your design. Of course, these are a just few of the design elements to consider when designing your website. Keep in mind, the main objective should always be to make your visitors want to stay just a little longer and browse.